Within a company, the Marketing Manager orchestrates campaigns, conducts market research and collaborates with sales teams to drive brand awareness and revenue growth. They analyse consumer behaviour, oversee content creation and manage budgets, ensuring that every marketing initiative aligns with the company’s objectives and resonates with target audiences. This role is pivotal in crafting compelling messages that capture the essence of the brand and engage customers across multiple platforms.
Marketing Manager Job Description
Job Title: Marketing Manager
Location: [Insert location]
Salary Range: [Insert salary range]
Job Overview: Are you a strategic thinker with a passion for driving brand success? We are looking for an experienced Marketing Manager to lead our dynamic marketing team. In this role, you will develop and implement innovative marketing strategies to promote our products and services, enhancing brand awareness and driving sales growth.
About the Role: As a Marketing Manager, you will be the architect of our marketing efforts, guiding a team to achieve our overall marketing objectives. Your responsibilities will include managing relationships with external stakeholders, analysing market trends and ensuring the consistency of our brand identity across all channels. You will play a pivotal role in shaping the public perception of our brand and driving our market presence.
Responsibilities:
- Strategy Development: Create and execute comprehensive marketing strategies that build brand awareness and drive sales.
- Team Leadership: Manage and mentor a team of 4-5 marketing professionals, providing guidance, training and performance feedback.
- Stakeholder Management: Develop and maintain relationships with external agencies, partners and vendors to enhance marketing efforts.
- Budget Management: Oversee the marketing budget, ensuring resources are allocated efficiently to maximise ROI.
- Market Analysis: Monitor and analyse market trends, consumer behaviour and competitor activity to inform marketing strategies.
- Campaign Management: Plan and execute marketing campaigns across various channels, including digital, social media, email and print.
- Brand Development: Maintain a strong brand identity that resonates with our target audience and aligns with our company values.
- Cross-Department Collaboration: Work closely with other departments to ensure consistent branding and messaging.
- Promotional Activities: Manage and create advertising and promotional activities, including print, online and social media advertising.
- Event Organisation: Organise events such as product launches, trade shows and promotional activities to enhance brand visibility.
Requirements:
- Bachelor’s degree in Marketing or a related field.
- 5+ years of marketing experience, with experience in the retail industry (essential).
- Strong leadership skills with experience managing a team of 4-5 people.
- Proven ability to develop and execute successful marketing strategies.
- Experience with agency management and external stakeholder relationships.
- Excellent communication skills, both verbal and written.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Creative problem-solving skills with the ability to think outside the box.
- Strong project management skills with the ability to prioritise and manage multiple projects simultaneously.
Benefits:
[List your benefits]
